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A well-established travel agent wanted to add an additional revenue stream to their business by offering a new product to their customers that booked through them.
Seven was able to provide specially designed Global calling cards at just 59 pence each* that their customers could use from anywhere in the World as they travel. In addition to margin on sale of cards the travel agent shared in the substantial top-up revenue.
The initial trial prove such a success that the company has greatly increased its order of phone cards in a variety of denominations and is now enjoying a profitable addition to its core business.
The bank was looking to increase repeat business on its money transfer service and increase its brand awareness.
By strategically targeting customers who transferred money to certain destinations the bank was able to give them a rechargeable phone card that was kept and re-used by the customer thus continually reminding the customer of their brand and therefore increasing the retention rates.
A new entrant into the UK market needed a mechanism to compete with the existing brand leader without having to cut their retail price and therefore their image as a quality product.
By adding a £3 phone card on their pack they were able to increase the perceived value of their product on a like for like basis with their competitor, whilst selling at the same price.
So whilst competing on a smaller promotional budget the company was able to get initial sales of 30,000 bags.
